Accelerate your software innovation with Amazon Web Services (AWS) — the world’s most trusted cloud platform. With the new AWS Region in Bangkok, Thai ISVs can now deliver fast, secure, and compliant applications while scaling effortlessly across Thailand and beyond.
Build, run, and grow your software with AWS’s powerful tools — from SaaS development and analytics to AI, IoT, and go-to-market support.
AWS empowers Thai ISVs
to innovate faster, reduce costs, and reach global customers with confidence.
AWS for ISVs
The cloud foundation for Thailand’s digital future.
Who is this for
This solution is designed for:
- Independent Software Vendors (ISVs)
- SaaS and software product companies
- Startups and technology companies building scalable digital products
Core Needs & Challenges
ISVs commonly face:
- Designing scalable and secure architectures for SaaS and software platforms
- Supporting different business models such as SaaS, traditional software, and embedded solutions
- Ensuring reliability, availability, and performance as usage grows
- Accelerating innovation while maintaining security and compliance
- Entering new markets and executing go-to-market strategies
Solution Pillars
1. Local Presence and Ecosystem Support
| Advantage |
Explanation |
| Thailand AWS Region (Bangkok) |
AWS launched a local AWS Region in Bangkok (announced 2024–2025) — meaning ISVs can now host apps and data locally, ensuring low latency, data sovereignty, and compliance with Thai PDPA. |
| Local Edge Network (CloudFront Edge) |
AWS has CloudFront edge locations and Direct Connect points in Bangkok, giving Thai users faster access and better performance. |
| AWS Thailand Office & Partner Network |
AWS has a strong local partner ecosystem, including system integrators, MSPs, and distributors that can help ISVs with architecture, marketing, and joint go-to-market. |
| Thai-language training & community |
Local AWS training programs and community events (AWS Summit Thailand, User Groups)support ISV technical upskilling. |
2. Technology Fit for ISV Business Models
| ISV Model |
Why AWS Fits |
| SaaS (Software as a Service) |
AWS provides the SaaS Factory Framework, pre-built architecture patterns, and tools (e.g., Cognito, Lambda, Aurora, EKS) that make multi-tenant SaaS easy to build and scale. |
| Traditional Software Vendor (moving to cloud) |
AWS migration tools like AWS Migration Hub, Server Migration Service, and Application Migration Service help modernize legacy software into cloud-native form. |
| Embedded or White-label solutions |
Services like Amazon API Gateway, Lambda, and QuickSight Embedding allow ISVs to integrate cloud functions or analytics directly into customer systems. |
3. Scalable, Secure, and Reliable Infrastructure
| ISV Model |
Why AWS Fits |
| Pay-as-you-go model |
ISVs can start small and scale costs only as customers grow — ideal for startups and SMB-focused vendors. |
| 99.99% availability and global SLA |
High reliability ensures business continuity for mission-critical applications. |
| Comprehensive security & compliance |
AWS complies with ISO 27001, SOC 2, PDPA, and GDPR, giving Thai ISVs an easier path to enterprise and government customers. |
| Multi-AZ architecture |
Helps ISVs build fault-tolerant systems without investing in physical data centers. |
4. Innovation Enablement
| Area |
AWS Tools |
| AI & Machine Learning |
Thai ISVs can leverage Amazon SageMaker, Bedrock, and Comprehend to add AI features (e.g., customer insights, personalization). |
| Analytics and BI |
QuickSight allows embedded analytics dashboards inside SaaS products. |
| IoT & Edge Computing |
Ideal for Thai ISVs in manufacturing, logistics, or retail using AWS IoT Core and Greengrass. |
| Mobile and App Development |
Amplify, AppSync, and Pinpoint accelerate app development and customer engagement. |
5. Business and Go-to-Market Advantages
| Benefit |
Description |
| AWS ISV Partner Path |
Helps Thai ISVs co-sell with AWS, get marketing funds, and access technical validation. |
| AWS Marketplace |
Enables ISVs to sell software globally through AWS Marketplace — a low-barrier export channel for Thai software. |
| Funding and credits |
AWS offers Activate credits, POC funding, and market development funds (MDF) for ISVs building new solutions. |
| Integration with Global Enterprises |
Many global companies already run on AWS, so Thai ISVs can easily integrate and expand regionally. |
6. SMB and Startup Alignment
- Thailand’s digital economy strategy (DE) and SME Digital Transformation initiatives align closely with AWS’s “Cloud for SMB” and Startup Ramp programs.
- ISVs developing SaaS or B2B solutions for Thai SMEs can easily leverage AWS Activate (free credits + training + business mentorship).
Packaged Enablement for ISVs
- Architecture and scalability baseline for ISV workloads
- Security and compliance foundations
- Readiness for marketplace and commercial distribution
- Support through AWS programs and local partners
Why Choose This Approach
- Strong local AWS presence in Thailand
- Proven ecosystem supporting ISVs and software businesses
- Technology aligned with SaaS and product-led growth
- Global scalability with local operational support
