AWS Accelerates Thailand’s Digital Transformation with New Local Region
Amazon Web Services (AWS) is accelerating Thailand’s digital transformation with the launch of the Asia Pacific (Thailand) Region, enabling Thai businesses to keep data securely within the country while benefiting from low-latency, high-performance cloud infrastructure.
Today, Thai organizations—from retail and logistics to manufacturing—can take full advantage of a broad set of AWS services available in the new Thailand Region, driving innovation, improving agility, and optimizing cost efficiency.As part of the Thailand Business Transformation (Solution Showcase) event, AWS solutions will empower SMBs to modernize operations, scale securely, and compete globally with confidence—right here from Thailand.
Who is this for
This solution is designed for:
- Small and medium-sized businesses (SMBs) in Thailand
- Businesses in retail, logistics, manufacturing, and related sectors
- Organizations looking to modernize legacy systems or begin cloud adoption
Core Needs & Challenges
Thai SMBs commonly face:
- Limited scalability and high maintenance costs from on-premise infrastructure
- Risks around data backup, disaster recovery, and file sharing
- Complexity in migrating legacy systems to the cloud
- Budget constraints when adopting analytics, AI, or advanced technologies
Solution Pillars
1. Foundational infrastructure (Compute / Storage / Database)
- Amazon S3 (object storage) — good for storing backups, archives, static assets, and scalable storage without heavy infrastructure overhead.
- Amazon RDS (managed relational DB) — for SMBs that need a database but don’t want to manage on-premises infrastructure.
- Amazon DynamoDB — for fast, scalable NoSQL needs (e.g., applications, IoT, data-ingestion).
- Amazon EC2 + autoscaling, or simpler services like AWS Lightsail / AWS Elastic Beanstalk — good options to host applications, websites, with minimal ops.
2. Backup, disaster recovery, and shared file services
- Amazon FSx for Windows File Server is available in the Thailand region, enabling SMBs to move away from on-prem Windows file servers to AWS.
- Shared storage, disaster-recovery, hybrid setups — especially useful for SMBs that have legacy file-share infrastructure and want to modernize.
3. Migration & modernization starter-kits / “kick-starts”
- AWS supports SMBs through starter-packs (via partners in Thailand) for cloud migration, database modernization, analytics, end-user computing. For example, partner offers mention lists such packages.
- For a retail/logistics/manufacturing SMB, moving legacy on-prem systems to AWS may be the first step; these starter-kits make that easier.
4. Analytics / AI / IoT / Industry-specific solutions
- In Thailand, AWS and partners highlight that SMBs in retail / manufacturing / other sectors are expected to adopt automation, data analytics, AI.
- For example, IoT, predictive analytics, data-driven operations matter more for manufacturing/logistics.
- SMBs might not have large budgets, so using managed services on AWS (instead of building everything) gives them access to enterprise-capability.
5. Partner-led packaged solutions for SMBs
- Local distributor/partner network is building SMB-solutions: e.g., solutions for website, backup, migration, VDI for Thai SMBs.
- For your event, you can emphasise that Thai SMBs aren’t alone: they have local support, packages, locally-priced billing, etc.
Packaged Offerings for SMBs Com7 top 3 SMB service offerings include:
SMB Cloud Migration Starter Package
Use case: First-time cloud adoption and basic infrastructure setup
Key AWS Services:
- AWS Organizations for account management
- VPC for network security
- Systems Manager for operations
- Cost Explorer for budget control
Security & Cost Optimization Bundle
Use Case: Enhance security posture while optimizing spend Key AWS Services:
Key AWS Services:
- GuardDuty for threat detection
- AWS Config for compliance
- Savings Plans implementation
- CloudWatch for monitoring
GenAI Starter Kit
Use case: Implement basic AI/ML capabilities
Key AWS Services:
- Amazon Bedrock for foundation models
- Lambda for serverless processing
- SageMaker for model deployment
Why Choose This Approach
- AWS Thailand Region enables data residency and low-latency performance
- SMB-focused solutions with minimal operational overhead
- Partner-led delivery with local Thai support
- Scalable foundations that grow with the business














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